Seeing everything, everywhere, all at once.

What can we see that others can't?

Panira is an AI diagnostic run with human experts. It shows a board what the outside world can already see about its company, then what only its own data can show, and what to do about both.

Built for chairs, chief executives, investors, and the deal teams behind them

Seventeen lenses on your company, from the outside and then from the inside. Outside-In from the public record in hours, Inside-Out from your own data, and every finding graded before it is matched to the specialist or the agent that fixes it.

Pan, the Greek for all and everything. Ira, from the Latin mirare, to look, to see. Together, the all-seeing view.
About this example. Larkfield Foods is a fictional mid-market grocer we invented so that a complete Outside-In can be shown without breaching any client's confidence. The market data and competitors are real. Your own report stays confidential to you.
Larkfield Foods · Outside-In · Illustrative example
Black swans · highest stakes first
BS01 · SurvivalImpact 5/5 · Test 4/5
Twelve store leases and the £40m facility fall due in the same eight-month window, and nothing in the public record shows either being renegotiated.

Two negotiations the business would want to run apart arrive together, with the lender watching the lease outcome. The board has a year. The record suggests it is not being used.

Confirm insideLease schedule by site and expiry, facility term sheet and conditions precedent, the board paper that sets the sequence.
BS02 · MomentumImpact 4/5 · Test 5/5
A loyalty scheme worth more as a media business than a discount engine.

3.1m members generate first-party data with no retail-media revenue line against it. The asset sits on the balance sheet as a cost, not a P&L.

Convergent findings · corroborated
Squeezed between the discounters below and the premium grocers above.

Seven lenses reached the same point from different evidence: the mid-market weekly shop is the one both ends are taking.

Unobserved findings · the silence is the evidence
No chief data or digital role on the record, in a business with 3.1m loyalty members.

The hires a company makes are public. The one it has not made is the finding.

The point

The data to defend the mid-market basket, and to build a media business on it, is already inside Larkfield, unused. The lease and facility window decides whether there is time to do either.

Black swans · highest stakes first
BS01 · SurvivalImpact 5/5 · Test 4/5
Twelve store leases and the £40m facility fall due in the same eight-month window, and nothing in the public record shows either being renegotiated.

Two negotiations the business would want to run apart arrive together, with the lender watching the lease outcome. The board has a year. The record suggests it is not being used.

What you get

The finding your board has not seen yet. In your inbox within 24 hours.

Give us your company web address and the engine analyses everything the public record says about you. What comes back is the two or three things a rival, a buyer or an investor would find if they looked properly, graded for how much they matter and how quickly you can test them, rather than a summary of your accounts.

Every finding in the example comes from the kind of public record we use: filings, hiring, reviews, press. Your summary carries your own findings, from your own record.

How Panira works

Understand first. Intervene second. Repeat.

Outside-In, intervention, Inside-Out, intervention. One engine, two data sets, and the work that follows each. Click a step to see it work.

AI
Phase 01

Outside-In

Seventeen lenses analyse the company from the public record, before anyone has spoken to it.

Click to open the lenses
Findings, graded
Human or AI
Intervention

Act on the findings

The right specialist or agent for each finding, from the marketplace.

Click to open the marketplace
Feeds the next cycle
AI
Phase 02

Inside-Out

The same engine on your own data, tested with the people who know the business.

Click to test the findings
Findings, validated
Human or AI
Intervention

Act again, deeper

Validated findings matched to interventions, with the engine still observing.

Click to open the marketplace
The synthesis engine · seventeen lenses
Every angle, seen at once.

The same evidence, put in front of seventeen agents. The specialists each work alone, so none can influence the others. An agent provocateur attacks what they found. Prometheus, the seventeenth agent, integrates it into one picture, with our experts working through it.

Click any lens to see how it analyses your company
Every finding, confidence-scoredEstablishedStrongly indicatedNeeds validation

See how the model works in full

Inside Out · test the findings
You test the findings from the inside.

Each outside hypothesis meets the internal data only your people hold. Some are confirmed, some reframed, some dropped. Click a finding to test it.

BS01 · Outside hypothesisA lease cliff and the facility maturity fall in one window.
Internal data reviewed
The lease schedule by site and expiry date, the facility term sheet and conditions precedent, and the board paper that sets the renewal sequencing.
Confirmed
BS02 · Outside hypothesisRelated-party rent may sit above market.
Internal data reviewed
Independent rent comparators for the 11 sites, the lease terms and review mechanism, and the board minutes recording the approval.
Reframed
BS03 · Outside hypothesisDelivery GMV is growing faster than contribution.
Internal data reviewed
Aggregator net settlement statements by brand and kitchen throughput at peak delivery periods, against dine-in contribution.
Confirmed
CV04 · Outside hypothesisKitchen leadership depth hasn't scaled with the footprint.
Internal data reviewed
Named kitchen leadership by site, vacancy duration, agency usage and incident logs across the estate.
Confirmed
◎Each answer sharpens the next analysis. Outside In and Inside Out run as one loop, not two steps.
Intervention · after Outside-In
The first moves, from the public record alone.

Outside-In findings are hypotheses with the evidence attached. The first interventions are the ones you can start before anyone inside has confirmed them: the four-week work the rest of the plan waits on. Three from the Larkfield example.

BS01 · SurvivalTwelve leases and the £40m facility fall due in the same windowroutes toGovernance and Risk ExpertiseSequence the two negotiations before the lender does it for you. Paul Hamer, four weeks.
CV04 · SurvivalA board built for a different companyroutes toBoardroom Development and LeadershipIndependent challenge, a live risk register, decision rights redrawn. Paul Hamer.
CV01 · MomentumData assembled but not usedroutes toPower BI, Dashboards and Board ReportingOne version of the numbers before the next board meeting. Stephen Morris, an agent underneath.
The marketplace

Every finding routes to a specialist or an agent, drawn from a rated marketplace. You pick the team, and the engine keeps watching.

Every observation in an Outside-In carries a suggested intervention, an area and an order of work. Open the full menu
Intervention · after Inside-Out
The same findings, tested inside. The intervention sharpens.

Inside-Out confirms, reframes or drops each outside finding against your own data. The work that follows is smaller, more precise and owned by the people who will do it. The same three, after the inside pass.

BS01 · Confirmed, sharpenedEight of the twelve leases matter; the facility covenant turns on three of themnow routes toStrategy and TransactionsRenegotiate the three first, refinance from strength. Sequenced with the lender's timetable, not against it.
BS02 · Confirmed, larger£9m of supplier income already booked as a cost offsetnow routes toCommercial and GrowthA retail-media rate card and a supplier-funded pilot before the next range reset. Twelve weeks.
U2 · Reframed, smaller1.1 points of waste, not two, concentrated in 38 storesnow routes toIntelligent Automation and Low-Code AppsDynamic markdown by store and hour in 38 stores, an agent running it. Not an estate-wide programme.

Then the engine keeps observing, and the next Outside-In starts from a sharper point.

Most firms leave a report. We leave an engine. You own it.

Your summary Outside-In

See what Outside-In finds in your company.

Enter your role, a work email and your company web address. We run Outside In on your company and send you a summary report within 24 hours, with a link to buy the full report if you want the whole picture.

1Enter your details2Summary report within 24 hours3Buy the full Outside-In4Go deeper with Inside-Out5Interventions matched to the findings
One summary per company, free. The full Outside-In is priced per report, shown before you pay.